Empowering Questers to Strive for Human Performance Extremes
Product type: responsive web app platform
About the project
Questify is an online platform that allows users to challenge themselves physically while also supporting a worthy cause. As the lead UX designer at Questify, my team and I focused on creating a highly engaging and user-friendly design, ensuring that users connect with others, share their progress, and contribute to the cause they care about.
Responsibilities
As the lead UX designer, my primary responsibilities included leading the design team, conducting user research, creating wireframes and prototypes, and working closely with the development team to ensure that the final product met our design goals and specifications, with a particular emphasis on the UX design.
Activities
Conducted user research to understand the needs and motivations of the target audience, allowing us to create a UX design tailored to their preferences.
Developed wireframes and prototypes with a focus on UX design, testing different design concepts and gathering user feedback to refine the user experience.
Worked closely with the development team, ensuring that the final product met design goals and specifications, particularly regarding the UX design.
Created a user-friendly and engaging UX design that encourages users to connect with others, share their progress, and support worthy causes.
Designed UX features such as easy-to-use navigation, personalized goal setting, real-time tracking, social sharing tools, and a donation component.
Conducted usability testing with a focus on UX design, making adjustments based on user feedback to optimize the user experience.
Worked collaboratively with other members of the team to ensure that design elements, especially UX, were integrated smoothly into the final product.
Ensured the UX design was visually appealing and consistent with the brand’s identity.
Helped promote the platform and generate interest from potential users and partners, emphasizing the engaging UX design.
Continually monitored user feedback and made improvements to the UX design as needed to enhance the user experience.
Solution
The final Questify platform is a user-friendly, engaging, and effective tool that allows users to challenge themselves physically while positively impacting the world. Questers can choose to participate in a Quest and pledge to donate funds for every mile they run. Fans can also support Questers by placing dynamic wagers on their performance, with all proceeds going to the cause. Non-profits and companies can use the Questify platform to create and promote their own Quests, raising funds and awareness for their causes.
Our design is focused on user engagement and encourages users to share their progress with others through social media and other channels. The platform is designed to be easy to use and visually appealing, with intuitive navigation and personalized goal-setting tools that keep users motivated and on track. The donation component of the platform has helped raise significant funds for various non-profit organizations, and our design has been widely praised for its usability, functionality, and engaging user experience.